Key Benefits:
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Frizz Reduction + Control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.
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Humidity Protection: Protects the hair from environmental humidity, decreasing the opportunity for frizz to be created.
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Heat Defence/Shield: With Trametes versicolor extract, known to provide effective heat protection and shield hair from styling damage.
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Natural Ingredients: Contains a frizz-tackling blend of active extracts of wheat bran and daikon and moisturising oils of marula and coconut that optimise hair sleekness and condition.
Ingredient Science:
The science of frizz is all down to the strength of a bond. Not the 007 variety, but the chemical kind. When it comes to hair, we’re interested in two kinds of bonds keratin, the important protein that your hair’s made up of, makes. Sulphur atoms on neighbouring keratin proteins can form a disulphide bond by sticking to each other. This kind of bond is permanent, responsible for the hair’s strength, and totally unaffected by the level of humidity in the air or hair.
The other kind of bond is weaker, temporary and has everything to do with humidity: hydrogen bonds. Every time your hair gets wet and dries, the hydrogen in water reaches out and bonds with those keratin proteins…or breaks bonds with it. Two proteins can find the same water molecule attractive, form a weak bond effectively bonding with each other indirectly.
The more water there is flying about in the hair, the keratin on a given strand of hair can form much higher numbers of hydrogen bonds than on a dry day. When those indirect bonds form between keratin proteins on the same strand of hair, it can fold the hair back on itself – enhancing and amplifying any tendency toward wave or curl. As well as pushing individual strands in odd directions, especially those most exposed to humidity. That’s why sweat can cause frizz closest to your skin, where a rainy or humid day can give you a halo of frizz.
Consumer User Trial Results:
*Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair