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💜 Frizz Magic Shampoo - 250ml
💜 Frizz Magic Conditioner - 250ml
💜 Frizz Magic Serum - 75ml
Key Benefits:
Ingredient Science:
The science of frizz is all down to the strength of a bond. Not the 007 variety, but the chemical kind. When it comes to hair, we’re interested in two kinds of bonds keratin, the important protein that your hair’s made up of, makes. Sulphur atoms on neighbouring keratin proteins can form a disulphide bond by sticking to each other. This kind of bond is permanent, responsible for the hair’s strength, and totally unaffected by the level of humidity in the air or hair.
The other kind of bond is weaker, temporary and has everything to do with humidity: hydrogen bonds. Every time your hair gets wet and dries, the hydrogen in water reaches out and bonds with those keratin proteins…or breaks bonds with it. Two proteins can find the same water molecule attractive, form a weak bond effectively bonding with each other indirectly.
The more water there is flying about in the hair, the keratin on a given strand of hair can form much higher numbers of hydrogen bonds than on a dry day. When those indirect bonds form between keratin proteins on the same strand of hair, it can fold the hair back on itself – enhancing and amplifying any tendency toward wave or curl. As well as pushing individual strands in odd directions, especially those most exposed to humidity. That’s why sweat can cause frizz closest to your skin, where a rainy or humid day can give you a halo of frizz.
Consumer User Trial Results:
*Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair
Frizz Magic Shampoo: Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Lauroyl Sarcosinate, Sodium Methyl Isethionate, Sodium Cocoate, Coco-Glucoside, Lauryl Glucoside, Citrus Aurantifolia (Lime) Peel extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Persea Gratissima (Avocado) Oil, Laminaria Digitata (Kelp) Extract, Crithmum Maritimum (Sea Fennel) Extract, Coconut Acid, Parfum (Fragrance), Polyquaternium-6, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Linalool, Sodium Chloride, Citric Acid. [NOU010A] Frizz Magic Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Glyceryl Stearate, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Sodium Benzoate, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract (Kelp), Citrus Aurantifolia (Lime) Peel extract, Pelargonium Graveolens Flower Oil, Crithmum Maritimum (Sea Fennel) Extract, Potassium Sorbate, Benzyl Salicylate, Linalool. [NOU011A] Frizz Magic Serum: Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract,Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Aurantium Dulcis (Orange) Peel Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
£19.29
Unlock the magic with Anti-Frizz Starter Bundle! Achieve 8X sleek smoother hair, improve resistance to breakage, heat protection and humidity protection, with 90% Frizz Reduction for 48 hours*. Silicone-free, sulphate-free, paraben-free.
📦 We deliver to the UK, Northern Ireland & Channel Islands
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💜 Frizz Magic Shampoo - 250ml
💜 Frizz Magic Conditioner - 250ml
💜 Frizz Magic Serum - 75ml
Key Benefits:
Ingredient Science:
The science of frizz is all down to the strength of a bond. Not the 007 variety, but the chemical kind. When it comes to hair, we’re interested in two kinds of bonds keratin, the important protein that your hair’s made up of, makes. Sulphur atoms on neighbouring keratin proteins can form a disulphide bond by sticking to each other. This kind of bond is permanent, responsible for the hair’s strength, and totally unaffected by the level of humidity in the air or hair.
The other kind of bond is weaker, temporary and has everything to do with humidity: hydrogen bonds. Every time your hair gets wet and dries, the hydrogen in water reaches out and bonds with those keratin proteins…or breaks bonds with it. Two proteins can find the same water molecule attractive, form a weak bond effectively bonding with each other indirectly.
The more water there is flying about in the hair, the keratin on a given strand of hair can form much higher numbers of hydrogen bonds than on a dry day. When those indirect bonds form between keratin proteins on the same strand of hair, it can fold the hair back on itself – enhancing and amplifying any tendency toward wave or curl. As well as pushing individual strands in odd directions, especially those most exposed to humidity. That’s why sweat can cause frizz closest to your skin, where a rainy or humid day can give you a halo of frizz.
Consumer User Trial Results:
*Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair
Frizz Magic Shampoo: Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Lauroyl Sarcosinate, Sodium Methyl Isethionate, Sodium Cocoate, Coco-Glucoside, Lauryl Glucoside, Citrus Aurantifolia (Lime) Peel extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Persea Gratissima (Avocado) Oil, Laminaria Digitata (Kelp) Extract, Crithmum Maritimum (Sea Fennel) Extract, Coconut Acid, Parfum (Fragrance), Polyquaternium-6, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Linalool, Sodium Chloride, Citric Acid. [NOU010A] Frizz Magic Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Glyceryl Stearate, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Sodium Benzoate, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract (Kelp), Citrus Aurantifolia (Lime) Peel extract, Pelargonium Graveolens Flower Oil, Crithmum Maritimum (Sea Fennel) Extract, Potassium Sorbate, Benzyl Salicylate, Linalool. [NOU011A] Frizz Magic Serum: Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract,Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Aurantium Dulcis (Orange) Peel Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
90%
reduction of Frizz for 48hrs
93%
reduction in Frizz for 24hrs
8X
smoother hair for 24hrs
7X
smoother hair for 48hrs
Drench hair with plenty of water then apply shampoo.
Use a scalp massager or your finger to massage your scalp, add more water to activate.
Rinse well out of your hair.
Use a desired amount of conditioner into palms and rub together to spread evenly.
Focus the conditioner on the mid-lengths and ends of hair.
Leave on hair for 1-2 minutes before rinsing thoroughly from root to tip.
Apply a pea-sized amount of Frizz Magic Serum to towel-dried hair.
Start applying from the root for heat protection and from the midlengths for smoothing. Add more product as needed, working towards the ends. Avoid applying to the scalp. Style as usual.
On freshly washed, damp hair dispense a small amount onto fingertips and work through hair from tip to just above the root. Avoid applying to the scalp. Style hair as normal. Our Noughty advise on amount to use is dependant on hair type so we do encourage starting with less and increasing if necessary.
Drench hair with plenty of water then apply shampoo.
Use a scalp massager or your finger to massage your scalp, add more water to activate.
Rinse well out of your hair.
Use a desired amount of conditioner into palms and rub together to spread evenly.
Focus the conditioner on the mid-lengths and ends of hair.
Leave on hair for 1-2 minutes before rinsing thoroughly from root to tip.
Apply a pea-sized amount of Frizz Magic Serum to towel-dried hair.
Start applying from the root for heat protection and from the midlengths for smoothing. Add more product as needed, working towards the ends. Avoid applying to the scalp. Style as usual.
On freshly washed, damp hair dispense a small amount onto fingertips and work through hair from tip to just above the root. Avoid applying to the scalp. Style hair as normal. Our Noughty advise on amount to use is dependant on hair type so we do encourage starting with less and increasing if necessary.