Key Benefits:
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Detangling: By combing products through your hair in the shower you can help prevent that post wash knotting nastiness.
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Reduced Frizz & Breakage: Traditional towels can be harsh on your hair, leading to frizz and breakage. The Noughty Microfibre Hair Towel delicately wraps around your hair, minimizing friction and reducing the risk of damage, leaving you with smoother, healthier-looking locks.
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Eco-Friendly Comb: Wheat Straw (30%) Wheat straw is a renewable and sustainable alternative to some solid plastics. The material is made from a natural by-product of wheat production. Wheat straw is what is leftover once the wheat is harvested, and using it in plastic production is an ideal zero-waste option.
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Natural Ingredients: A blend of hydrating and conditioning ingredients including provitamin B5 (panthenol), sweet almond extract and argan oil.
Ingredient Science:
Our formulations are 97% natural because that balance with 3% synthetic enables us to power hair transformations. In our moisture mist two ingredients, one natural one (panthenol) and one synthetic (phytantriol), work better together. Haircare studies have demonstrated that phytantriol helps to increase the deposition of panthenol. Together they significantly improve water retention, which helps to strengthen hair. And these benefits happen after a single use as well as building over time.