GET 15% OFF - GET 15% OFF -
Noughty_Haircare_Logo

Ready to feel flicking fabulous?

Explore our ranges:

Rectangle_1706
ENHANCE CURLS + WAVES
Rectangle_1707
RESCUE DRY + DEHYDRATED
Rectangle_1708
CONTROL FRIZZ
Rectangle_1706_7c7ea701-9f24-4026-9a2f-437f2fd2ba39
VOLUME BUILD
Rectangle_1707_00c1cd6d-d674-40e2-bb87-0d89fa3b17fc
COLOUR CARE + TONING
Rectangle_1708_313438ed-c872-4e1a-88c0-db8c9d06044a
SOOTHE + CALM SCALP
Rectangle_1706_1
STIMULATE GROWTH
Rectangle_1708_1
CLARIFY + DETOX

Watch our TikToks:

Check out Instagram:

S
sogooditsnoughty
19/07/25
POV: Your bathroom when @bootsuk drops 50% off your Noughty faves 👀💜 Your hair’s about to get some serious TLC. What are you waiting for? Go on, treat yourself 😍 #noughtyhaircare #veganhaircare #sustainablehaircare #sulphatefreeshampoo #crueltyfreehaircare #naturalhaircare
READ MORE...
READ LESS
S
sogooditsnoughty
18/07/25
Nothing better than this feeling! Who can relate? 😅👀 #noughtyhaircare #naturalhaircare #memegram #curlyhaircommunity #curlfriends #curlyhairstyles
READ MORE...
READ LESS
S
sogooditsnoughty
17/07/25
How many Noughty goodies can you fit in our Limited Edition Upcycled Cosmetic Bag? 👀 Team Noughty took a guess and let’s just say… it’s more than you think 😉 Crafted with love (and textile waste!) in partnership with @cleanhub.io and the incredible artisans at @bluemadegreen, 🌿♻️ Ethically made, one-of-a-kind and surprisingly roomy, you don’t want to miss out! Available now at lovenoughty.co.uk #plasticfreejuly #noughtyhaircare #upcycling #sustainablebeauty #sustainablefashion #cleanbeauty #ecobeauty
READ MORE...
READ LESS
S
sogooditsnoughty
16/07/25
Your star sign just got a whole lot more...Noughty 💜Are you a bold Get Set, Grow Aries, a dreamy Hey Curl Gemini or a nurturing Care Taker Pisces?⁠ ⁠ Find your zodiac match and let us know in the comments below! 💫⁠ ⁠ #noughtyhaircare #starsign #zodiacsign
READ MORE...
READ LESS
S
sogooditsnoughty
16/07/25
When getting ready is the event 😉💜 #noughtyhaircare #veganhaircare #naturalhaircare #haircareroutine #grwmhair
READ MORE...
READ LESS

What The Follicle

At Noughty, we’re serious product performance, joyful brand experience and never, ever any BS.
Our commitment is to hair and scalp health, inspiring and nurturing happiness one follicle at a time.

Ready to unlock the secret to luscious locks?

Spoiler alert: it’s all about those hair follicles. These tiny powerhouses are the ultimate game-changers for vibrant, strong hair and a happy scalp.
rachel-parsonage-kmi-brands-ceo-featured-2-10-2020
"When I began studying trichology, it's clear the pivotal role follicles play in hair health. Sharing insights about the importance of hair follicles, and how they are the building blocks of hair health, sparked a Noughty discussion and debate and we knew it was our role to enlighten our Noughty Nation. Hair Follicles need to be talked about, they are fabulous, and they need nurturing. It’s our mission to bridge that gap and help share the importance of follicle health!"
signature
CO-FOUNDER


Copyright © 2024 Noughty. All rights reserved. "Noughty" and "Noughty Hair Care" are trading names of KMI Brands Limited. 
We are a company registered in England and Wales with company number 4276412. VAT No. GB 799 0952 63.