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Vegan cruelty free hair scrunching jelly

Hey Curl! Wave Hello to perfect curls with Noughty's new Scrunching Jelly

At Noughty, we pride ourselves on the relationship we’ve built with you, our customer. It’s a conversation, not just talking to you, but listening, engaging and exploring the directions we take. For example, every product we make is tested by a hardcore group of Noughty Girls – customers with the problem for which the product will be a solution. It’s a relationship that’s precious to us. So when Curly Girl methoders reached out to us requesting   a silicone and alcohol free curl jelly that complied with the method AND delivered on performance naturally, we listened. We researched. We formulated, tweaked, tested, tweaked and tested again just so we could shout ‘Hey Curl!’


Without further ado, we’d like to introduce you to Hey Curl Scrunching Jelly, a lightweight styling gel formulated for lasting, flake-free hold without crunch or stickiness. Our signature blend of sea botanicals hydrate and clever copolymers bind that moisture to the hair fibre to provide medium hold that goes on and on. The result? Glossy definition for waves, curls and coils.


From beachy loops to spirals and twists, celebrating your unique natural curl pattern instead of fighting it is in the jelly’s genes and your fingertips. Coat damp curls so that Hey Curl is evenly distributed over mid-lengths and ends, and then let your fingers loose to do the hard work. Turn your fingers into a wide toothed comb and work through your mane for loose loops and waves. Flip your head upside down and scrunch to amplify, volumize and define curls. High definition spirals and coils come from twirling curls into shape.


Our mantra is fingers before heat for curls that won’t be beat. As soon as you add hot air to the mix, the risk of frizz multiplies. Especially if fingers are involved. So separate the two: if you’re diffusing, use your fingers first before applying heat. Instead of scrunching, rest your curls in the diffuser, using it to lift them towards your scalp. Even if you’re air drying, hands off that mane: the more you touch your curls as they dry, the more you invite frizz to form.


Hey Curl joins Wave Hello Curl Taming Cream and Hello Curls Define and Reshape Curl Primer to support those searching for natural curl definition, strength and hydration. Say ‘hey’ to your natural curl.

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