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Your trust and confidence is extremely important to us. We are completely committed to both respecting and protecting your privacy. This page explains when we gather personal data, why we gather it and the lengths we go to ensure it remains safe and secure.

Traffic analysis

We use several products to analyse traffic to our website with the aim of better understanding our visitors and providing them with a continually improving user experience.

Personal information

Personal information is any information that may be used to identify you, such as your name, phone number, email address, postal address or credit/debit card details.

You can browse our website without giving us any personal information. We do use cookies in marketing and website optimisation, you can view our cookie policy here. You may, however, choose to make use of services on our website which require some personal information, for example, when placing an order or asking us to stay in contact with you via email.

We may also use personal information you have shared with us to suggest products and services you may be interested in and to contact you regarding orders you have placed.

Personal data sent to and from our servers is secured using the same encryption as banks (2048 bit). We have an SSL Certificate provided by Amazon Certificate Authority, which verifies that when you submit your data, it is received by us and cannot be accessed by a third party without our express permission. We also store personal data is in an encrypted state using the industry standard algorithm (AES-256 bit).                                                     

We have replaced this policy with a new policy located at 



Partners and third parties

We will not share, distribute or sell your personal data to any third party, except in the ways provided for in this privacy policy.

We work with selected partners with whom we must share personal data to fulfil orders. These include credit and debit card payment providers and related services, our fulfilment warehouse and fraud protection.

The information that we collect from you may be securely transferred to and securely stored outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or one of our partners. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details or customer support.

If acquired by a third party, the personal data held will be one of the transferred assets.

The below companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

We reserve the right to share personal information with the police and regulatory authorities as required should we be requested to assist in the investigation of suspected illegal activity.               

Opting out of marketing

As a small brand, we want to give our customers the best experience online and offline so we may use data to inform our marketing decisions and to market to our database and customers.

If you do not wish to be contacted via email, post or SMS, please opt-out during the checkout process for our website. Alternatively, you can follow the 'unsubscribe' link in any marketing emails or contact us at hello@noughtyhaircare.com or call  +44 208 614 4833 to opt out of receiving marketing materials.

Right to be forgotten

HMRC state that order records must be held on file for 6 years from the end of the last company financial year they relate to. However if you would like us to withdraw your details from our marketing database, remove any product reviews you have written and arrange for 3rd party partners to delete your personal data, then please do contact us at hello@noughtyhaircare.com or call +44 208 614 4833.