Weak connections suck — not just in life, but in your hair too. That’s why we’ve launched Let’s Bond, the only 97% natural bond-repairing range on the market*, clinically proven to repair and rebuild broken bonds.*** Our mission? To rebuild, restore, and protect your precious hair bonds while keeping your follicles feeling fabulous. Here’s everything you need to know about this game-changing, plant-powered collection.
WHY DID WE CREATE LET’S BOND?
At Noughty, we take hair seriously — even if we don’t take ourselves too seriously. We’re obsessed with listening to you — the Noughty Nation — and bringing you solutions that deliver real results. When half of you told us you’re dealing with colour-treated, damaged hair, and nearly half of you said products with sulphates and silicones are a no go, the message was crystal clear. We knew it was time to step up and give your hair the care it deserves. The evidence was undeniable: you needed a bond-repair solution that’s as kind as it is effective.
That’s where Let’s Bond comes in — a silicone- and sulphate-free range designed to strengthen, restore, and add shine to your strands. Because when you speak, we listen.
HOW DOES BOND REPAIR WORK?
When life happens — from colour treatments and heat styling tools to everyday stress — your hair bonds take a hit. Think less shine, more breakage, and fragile strands that feel anything but luscious.
Our Let’s Bond formula is scientifically engineered to tackle damage. It doesn’t just protect against future breakage; it repairs hair bonds at a molecular level and creates additional hydrogen and ionic bonds within your hair’s keratin structure. This not only strengthens your strands but also helps prevent future damage. The result? Healthier, shinier, more resilient hair from the inside out.
WHO IS LET’S BOND FOR?
WHY DID WE CREATE LET’S BOND?
At Noughty, we take hair seriously — even if we don’t take ourselves too seriously. We’re obsessed with listening to you — the Noughty Nation — and bringing you solutions that deliver real results. When half of you told us you’re dealing with colour-treated, damaged hair, and nearly half of you said products with sulphates and silicones are a no go, the message was crystal clear. We knew it was time to step up and give your hair the care it deserves. The evidence was undeniable: you needed a bond-repair solution that’s as kind as it is effective.
That’s where Let’s Bond comes in — a silicone- and sulphate-free range designed to strengthen, restore, and add shine to your strands. Because when you speak, we listen.
HOW DOES BOND REPAIR WORK?
When life happens — from colour treatments and heat styling tools to everyday stress — your hair bonds take a hit. Think less shine, more breakage, and fragile strands that feel anything but luscious.
Our Let’s Bond formula is scientifically engineered to tackle damage. It doesn’t just protect against future breakage; it repairs hair bonds at a molecular level and creates additional hydrogen and ionic bonds within your hair’s keratin structure. This not only strengthens your strands but also helps prevent future damage. The result? Healthier, shinier, more resilient hair from the inside out.
WHO IS LET’S BOND FOR?
- Colour enthusiasts: Protect your vibrant shades and prevent fade. Let’s Bond Shampoo protects hair colour for up to 30 washes!**
- Heat stylers: Shield your strands from the damage caused by daily blow-dries and flat irons. hair is instantly restored to pre-damaged strength.*** Plus, enjoy twice the silicone-free shine!****
- All hair types: Whether you’re rocking curls, waves, or sleek straight locks, Let’s Bond works wonders on every texture and length.
WHY THE PRICE TAG?
Transparency is in our DNA, so here’s the deal: quality comes at a cost. Let’s Bond is formulated with cutting-edge, plant-powered ingredients and backed up with 11 instrumental studies to ensure every claim is legit. Every penny goes toward delivering the best for you and your hair.
So rekindle the love, reignite your spark, and get ready for an instant glow-up with Noughty’s Let’s Bond range — clinically proven to strengthen hair by 70% instantly and reduce breakage by 3 times!***
*Based on UK Marketing Research conducted in August 2024.
**Instrumental test on Let’s Bond Shampoo.
***When used as a regimen versus untreated hair.
****Instrumental test on Let’s Bond Leave-In Treatment.