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Dear Customer,

From the beginning, Noughty has been an eco conscious brand led by our Noughty tribe. The Noughty customer and their desire to make beauty choices that consider their impact on the planet drive the choices that Noughty makes as a brand.

The ‘s’ word (sustainability) is often used with little guidance on how to best to make small changes which can have great results. From source to shelf we want to learn and educate as to how we can reduce, recycle and reuse Noughty must haves to help build a community of savvy shoppers.

Love, Noughty!


Sign, Sealed, Delivered, We want to know more!

We believe simple pleasures shouldn’t come at the price of the planet! Not only does Noughty champion performance powered products but we like to make eco-conscious choices when it comes to our packaging too. Here are some key insights you might not know about us:

Recyclable Product Packaging – We always try our hardest to make our product packaging curbside recyclable

Recyclable Postage Packaging – When ordering from Noughty (, you will always receive in postage boxes that are fully recyclable

PCR Product Packaging – We now include PCR (Post-Consumer Recycled) packaging as one of our core materials used to experience Noughty products.


It matters!

We are committed to supporting, respecting and preserving natural resources wherever possible, within the constraints of our brand. Our goal is to foster a community for continual progression towards a better and more planet positive future. This feeds in to our sourcing, where the promise is to always deliver product performance at an affordable price, using ingredients that are responsibly and sustainably sourced from ethical farms.


Meet The Gurus

Behind every decision there is a great team whose knowledge and passion help to create Noughty:
Product Development– Victoria Cushing, Product Director and her fantastic team have invested careful consideration into all formulations, packaging options

Formulation– Jennifer Hirsch, our Beauty Botanist, Jenn considers ingredient efficacy at every stage with plant-based solutions and bespoke formulations to give you the best product performance and NOUGHTY experience.

Packaging - Dan Coppins, our Packaging Technologist and Quality Control Manager helps by bringing the most accurate packaging advice to the brand in order to deepen our material-conscious decision making.

Compliance–Nirmita Sheth, Regulatory and Technical Manager. With a background in cosmetic science, Nirmita brings a wealth of technical experience that allows us to give the customer further transparency and factual insight into the brand.

Plastic neutral

A Cleaner Future!

It goes without saying, plastic pollution is a global problem that affects us all so a commitment to change for the best is on top of the Noughty to-do list.

From March 2021, we began working with eco-heroes, CleanHub to get us well on our way to our eco conscious pledge to be and remain plastic neutral. CleanHub is dedicated to keeping oceans plastic-free and by partnering up, Noughty commits to helping protect our oceans with every product you buy. For every product we produce, we will be removing the plastic equivalent from the ocean.

To learn more please click the link below to see the Noughty impact report with CleanHub.