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First Mile is a leading sustainability company, specialising in providing
recycling solutions that enable businesses and brands to have a positive impact on the planet. 

We believe beauty shouldn’t come at the price of people, planet or paws so the First Mile initiative supports our sustainability journey and avoids pumps going to landfill.


The pumps used with our bottles are not currently curb-side recyclable due to their mixed material construction. This is an industry-wide challenge and currently, the alternative options available do not meet our packaging standards or provide the best possible experience for you, our Noughty customer.

Noughty products with pumps:

-Frizz Magic Serum
-To The Rescue Serum
-Hello Curls Primer
-Thirst Aid Conditioning & Detangling Spray
-Wave Hello Shampoo 1ltr
-Wave Hello Conditioner 1ltr
-To The Rescue Shampoo 1ltr
-To The Rescue Conditioner 1ltr