Noughty Stories

The Blog

Noughty wants to celebrate you with our biggest ever giveaway! To celebrate our bodycare launch next week, we want to show off just how amazing our bodies are. #DEARBODY is a moment of gratitude fo...
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To our Asian Noughty community: We stand with you, not just at this time but forever. We’ll continue to condemn racism and violence in all forms, and work toward respect and inclusion for all. To s...
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You’ll have to forgive us if we’re a little excited to introduce you to Purple Reign Tone Correcting Shampoo and Conditioner. It’s been a journey to get here. When it came to toning or purple shamp...
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We’d like to introduce you to Hey Curl Scrunching Jelly, a lightweight styling gel formulated for lasting, flake-free hold without crunch or stickiness.
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Noughty stands firmly in solidarity with the Black community, during this time and forever.
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A message to our Noughty Heroes in these difficult times...
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For this year's International Women's Day, Rachel and Lorna have created their own bundles with 25% off!  International Women’s Day is an opportunity to focus on empowerment, gender equality and...
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There’s nothing that deflates a great hair day faster than an itchy, irritated, dry scalp. We formulated Care Taker Shampoo and Conditioner because those of us with this scalp type, are sensitive s...
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Goodbye drying time, hello you time! We’re all about the hair hack here at Noughty, especially if there’s a solution that saves time AND is gentler on manes. Introducing our new multi-tasker and ou...
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Did you know that having ‘fine hair’ actually reflects the smaller diameter of each thread of hair, not the actual number of hairs on the scalp? You might be surprised to know that actually, in gen...
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All ‘sensitive scalps’ are not the same. Some of us suffer with itchy, flaky, dry scalps. Whilst others react to ingredients like plant oils, with acne style spots along the hairline, or where sham...
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The noughtiest things come in small packages. Our award-winning To The Rescue range for dry,  damaged,  frizzy hair is now available in handy travel-sizes. The generous 75ml tubes of shampoo and co...
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At Noughty, we believe the only way to conquer a hair challenge is to understand it. Limp, oily or greasy hair is no exception, and there are two factors at play: genetic predisposition (aka your h...
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Silicones: they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty amazing, right? Unfortunately they’re more cloud than silver lining. WHAT IS SILICONE? Silicones are a huge...
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Masking Right There’s a right way to use a hair mask. Shocking, we know. And most of it comes down to the order in which you apply product. Clean, Treat, Protect Order is important when it comes to...
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To have healthy hair, you need a healthy body and that means moving it more. Campaigns like #thisgirlcan and #parkrun have gotten millions of us sweating it out and reaping the benefits.  We caught...
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When you’re making the transition to natural haircare products from conventional haircare, essentially, you're asking your hair to go through a detox process. If you’ve ever tried a detox yourself,...
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Brittle hair is more than just dry or even very dry hair…and yet it manifests in a lot of the same symptoms: dullness, frizz, splits and snaps and breaks galore. A tell-tale sign of brittle hair is...
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According to recent research, most of us are worried about pollution. Cigarette smoke, kitchen fires, and even dust can contribute to pollution and it’s often worse in the city, where the density o...
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Choosing the right hair colour is never easy. Whether it’s the right shades of blonde to flawlessly blend into your balayage or the exact shade of red you’ve been envisaging for years and finally d...
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Beachy waves are a timeless trend. The perfect hybrid between effortless and cool, these tousled, undone messy waves can be worn dressed up or down, anytime, anywhere. The versatility of this style...
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Hands up who knew there was a right and wrong way to dry your hair? Not many hands hey? Well, it turns out that there are techniques and tools that can make drying the difference between good and b...
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Whether you spell them will a ‘k’ or ‘que’, longer-contact treatments like masks/masques have returns that are worth investing in. And not just for the condition of your mane: masks stretch the mon...
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If you are blessed with a full head of curls, you’ll know good hair days are often harder than they look. You patiently and lovingly style a heavenly head of curls, only to wake up the next day to ...
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Whether your mane is straight, 2, 3 or 4, A, B or C, everyone needs a bit of hair TLC. Weight (of your curl, of course), the weather and even bedhead can work against you when it comes to achieving...
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Whether your hair is fine, thick, curly, straight, short or long, the chances are you’ve probably experienced the dreaded feeling of stepping out of the shower with dry locks and a full head of tan...
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The battle to maintain hairs' moisture is one most of us are all far too familiar with. Cold winter air, central heating, air conditioning, over styling, dying your hair, all contribute to that dre...
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At Noughty, we pride ourselves on being an inclusive brand, committed to offering exceptional performance at an accessible price. We choose to be transparent and informative about the strong values...
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Plant extracts are one of the best tools in the natural formulator’s arsenal. Some of the most potent activity a plant possesses is suspended in its cell walls. When we create extracts, we use a so...
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Silicones; they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty damn amazing then, right? Well despite offering that undeniable (bordering on addictive) swishability facto...
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When it comes to tackling curls, knowledge is power. The climate, your shampoo and even your hairdresser are often blamed for a bad curl day, but the truth is that the real cause is more closely re...
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Build-up. It’s probably a word that you’ve heard a lot about. There’s a rising trend for ‘detoxing your hair’, but why do you need to do it and what exactly are you trying to get rid of? You know u...
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Busting those haircare hacks We’ve all heard a so called ‘hair hack’, whether it’s our grandmother’s advice on regular brushing, a school friend passing on a rumour, or wisdom overheard in the gym ...
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We all need a little extra TLC from time to time. Your hair is no different. Our Intensive Care Leave-In Conditioner comes charging to the rescue of hair in need, to nourish and give it the pamperi...
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Fans of our Pumped Up range will know it gives you the body you’ve always dreamed of, without the hard work. It miraculously makes fine limp hair a thing of the past. But how we hear you ask? We’re...
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At Noughty we’re committed to telling the truth, suds and all, so we love to do a little myth busting. Let’s talk bubbles. Bubbles are beautiful, but somewhere along the line, we’ve come to associa...
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Triumph in the battle against frizz and flyaways. We are all too familiar with the fight against frizz. We lust over smooth, shiny, tamed locks, but sadly our hair has other ideas and decides inste...
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Want a shiny, strong, healthy looking mane? Lay the groundwork by looking after your scalp as you would the skin on your face. Your scalp is the foundation of great hair but it’s not an area which...
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Here at Noughty, we love plant oils. You might even say they’re a bit of an obsession. So we felt it was only right that we celebrate our Noughty passion by creating a unique description for the pl...
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There’s a lot of talk these days about living by the 80:20 rule. In other words, most days we eat superfood salads and go to the gym but occasionally we choose to eat cupcakes and stay in our pyja...
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Your Guide to maintaining moisture for permanently luscious locks. Myth 1: Oils hydrate One of the biggest misconceptions about plant oils is that they hydrate the hair. Hydration means adding wate...
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Why do we always want what we haven’t got? Whiter teeth, a peachier bum, healthier hair? Today, there are beauty solutions for it all and hair extensions and wigs are the stuff of hair dreams. H...
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It’s a well-known fact that our sense of smell has a strong influence on our emotions. It plays a very important but often undervalued part, in our personal sense of wellbeing. That’s why here at N...
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Blonde hair has always been a firm favourite with celebrities, but according to the experts, it’s all about boosting the level of blonde to your locks this spring. Whether it’s with ...
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At Noughty, we love animals. We make sure this is reflected in everything we do, so our products have never been tested on animals. Ever. We’re also very proud of our choice to be Vegan and Vegetar...
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97% Natural. 3% Synthetic. Just one of our Noughty choices. So what does synthetic actually mean, what is the 3% and why is it a Noughty choice? A synthetic substance or synthetic compound refers ...
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HOW TO MAKE THE MOST OF YOUR HAIR COLOUR. You spend time and money on achieving that perfect colour. Only for it to fade. Now, with the launch of Noughty’s Colour Bomb regime, you can finally figh...
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We choose to spend a lot of time here at Noughty, perfecting this art and understanding exactly the right amount of each ingredient to use in each of our formulations.
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The quest for volume is a never-ending battle for many of us. At Noughty, we believe that science holds the key to almost everything, so to fight the frenzy of fine hair and achieve volume victory,...
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It may have its roots in the curly-haired community, but almost all hair types can benefit from co-washing. We like to think Noughty’s 1 Hit Wonder Co-Wash Cleansing Conditioner is a tool for crea...
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