Get ready for the ultimate eco-drop! This October, Noughty is launching Limited Edition Zero-Waste Scrunchies, and they’re not just cute — they’re doing serious good for the planet and people. Made from upcycled textile waste, no two scrunchies are alike, meaning your style stays as unique as you. But these scrunchies aren’t just about fashion—they’re about empowering women and reducing waste in one beautiful package. 🙌
Snag your scrunchies here: Zero-Waste Scrunchies
Meet the Women Behind the Magic ✨
The real MVPs? A team of all-female designers from Bluemadegreen in Kerala, India. These incredible women handcraft each scrunchie, turning discarded fabrics into something fab and functional. Thanks to the partnership we have with CleanHub and Green Worms, over 300 women have gained financial independence through sustainable jobs, proving that fashion can be a force for empowerment.
Not only do these scrunchies help tackle textile waste, but they’re also part of a bigger mission to support women in India who are building their own businesses, learning new skills, and transforming their communities. This is more than a scrunchie—it's a movement.
Why These Scrunchies Are Your New Haircare BFFs 💁♀️
- Upcycled Fashion: These scrunchies are made from leftover fabrics, giving them a second life and cutting down on landfill waste. Each set even comes with a cute, handmade pouch, also made from textile scraps. How’s that for stylish sustainability? ✨♻️
- Empowering Women: Every scrunchie is handmade by women from Bluemadegreen, a female-led organisation in India. It’s fashion with a purpose—helping women thrive while making the world a greener place. 🌍💪
- One-of-a-Kind Vibes: Since each scrunchie is made from different fabric scraps, no two are the same. Translation: every design is 100% unique, just like you! Plus, they’re soft on your hair, reducing breakage. Hair goals? Achieved. ✔️
- Plastic Neutral: With every scrunchie purchased, you’re helping CleanHub remove ocean-bound plastic from the planet. That’s right—your hair accessory is helping fight plastic pollution, one wave at a time. 🌊💪
Where Can You Snag These Beauties? 🛒
Exclusively available at lovenoughty.co.uk from mid-October, the Zero-Waste Scrunchies come in a trio for £8.99. Don’t sleep on this drop—they’re limited edition, and once they’re gone, they’re gone! 💨
So whether you’re all about eco-friendly fashion, empowering women, or just love a good scrunchie (who doesn’t?), these Limited Edition Zero-Waste Scrunchies are ticking all the boxes. Style and sustainability? Yes, please! 💚