News
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Why We Don't Ever Use Silicones In Our Products
Silicones: they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty amazing, right? Unfortunately they’re more cloud than silver lining. WHAT IS SILICONE? Silicones are a huge family...
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How To Apply A Hair Mask For Best Results
Masking Right There’s a right way to use a hair mask. Shocking, we know. And most of it comes down to the order in which you apply product. Clean, Treat,...
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Sport, Sweat and Hair
To have healthy hair, you need a healthy body and that means moving it more. Campaigns like #thisgirlcan and #parkrun have gotten millions of us sweating it out and reaping...
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Transitioning To Natural Haircare
When you’re making the transition to natural haircare products from conventional haircare, essentially, you're asking your hair to go through a detox process. If you’ve ever tried a detox yourself, whether it...
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How to prevent colour fade.
Choosing the right hair colour is never easy. Whether it’s the right shades of blonde to flawlessly blend into your balayage or the exact shade of red you’ve been envisaging...
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Get The Look: Beachy Waves for days
Beachy waves are a timeless trend. The perfect hybrid between effortless and cool, these tousled, undone messy waves can be worn dressed up or down, anytime, anywhere. The versatility of...
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The right and very wrong ways to dry your hair.
Hands up who knew there was a right and wrong way to dry your hair? Not many hands hey? Well, it turns out that there are techniques and tools that...
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Hair Masks: The Why and How
Whether you spell them will a ‘k’ or ‘que’, longer-contact treatments like masks/masques have returns that are worth investing in. And not just for the condition of your mane: masks...
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Noughty Secrets: Priming & Redefining Curls
If you are blessed with a full head of curls, you’ll know good hair days are often harder than they look. You patiently and lovingly style a heavenly head of curls, only...
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Hello Curls - Define & Reshape Curl Primer
Whether your mane is straight, 2, 3 or 4, A, B or C, everyone needs a bit of hair TLC. Weight (of your curl, of course), the weather and even...
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Conditioning and Detangling with Thirst Aid
Whether your hair is fine, thick, curly, straight, short or long, the chances are you’ve probably experienced the dreaded feeling of stepping out of the shower with dry locks and...
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Leave-In Conditioners: what are they and which is for me?
The battle to maintain hairs' moisture is one most of us are all far too familiar with. Cold winter air, central heating, air conditioning, over styling, dying your hair, all...