Key Benefits:

• Restores Moisture: Replenishes moisture to enhance the cuticle barrier and moisture content for touchably soft curls.
• Wave Definition: Smoothes each cuticle (the surface of a hair strand) for more aligned and defined waves and curls.
• Lasting Hold: Provides lightweight, flexible and medium hold without flakes, crunch or stickiness for a natural feel.
• Natural Ingredients: Enriched with a blend of vitamin and mineral-rich sea botanicals including sea fennel and irish moss and glycerine to moisturise.

Ingredient Science:

At Noughty, we choose not to use sulphates (SLS or SLES) that are used in conventional haircare to create big bubbles. These can be drying, scalp-irritating and have a reputation for stripping hair of natural oils and moisture. Instead, our shampoos' performance is driven by an innovative blend of naturally derived cleansers that’s gentle on the scalp and hair. These combine with moisturising actives avocado oil and sea botanical extracts to increase the moisture content of the hair, and wash moisture into hair and scalp.

Plant-derived oils like the blend of shea butter, coconut, olive and avocado oils in Wave Hello Conditioner enhance the barrier of the hair, retaining moisture to contribute to reconditioning, flexibility and shine. The balance of the blend helps to define the texture and weight of the conditioner.

Shampoo: Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Glycerin, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Sodium Benzoate, Parfum (Fragrance), Potassium Sorbate, Polyquaternium-6, CocoGlucoside, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Sodium Phytate, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Laminaria Digitata Extract, Crithmum Maritimum Extract, Benzyl Salicylate, Linalool, Butylphenyl Methylpropional. | CONDITIONER: Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glyceryl Stearate, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Citric Acid, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Crithmum Maritimum Extract, Potassium Sorbate, Benzyl Salicylate, Linalool, Butylphenyl Methylpropional. | PRIMER: Aqua/Water/Eau, Glycerin, Cetearyl Alcohol, Butyrospermum Parkii (Shea Butter), Persea Gratissima (Avocado) Oil, Camellia Oleifera Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Bran Extract, Crithmum Maritimum Extract, Laminaria Digitata Extract, Chondrus Crispus (Carrageenan) Extract, Corn Starch Modified, Coco-Caprylate, Glycine, Alanine, Serine, Valine, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Medica Limonum (Lemon) Peel Extract, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Extract, Parfum (Fragrance), Phenoxyethanol, Behentrimonium Chloride, Brassicamidopropyl Dimethylamine, Polyquaternium-37, Cetearyl Nonanoate, Cetrimonium Chloride, Ethylhexylglycerin, Sodium PCA, Sodium Lactate, Ethylhexyl Isononanoate, Arginine, Aspartic Acid, PCA, Linoleic Acid, PVP, Sodium Benzoate, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Citric Acid, Potassium Sorbate, Benzyl Salicylate, Amyl Cinnamal, Linalool, Hydroxycitronellal, Geraniol, Eugenol, Citronellol, Limonene. | JELLY: Aqua/Water/Eau, Glycerin, Propanediol, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract, Crithmum Maritimum Extract, Acrylates/Palmeth-25 Acrylate Copolymer, Polyquaternium-11, Acrylates/Beheneth-25 Methacrylate Copolymer, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Extract, Citric Acid, Potassium Sorbate, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Medica Limonum (Lemon) Peel Extract, Polysorbate 20, Parfum (Fragrance), Sodium Hydroxide, Ethylhexylglycerin, Phenoxyethanol.

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.