Carefully curated ingredients help to hydrate and tone hair. The plant power in Purple Reign Conditioner includes:

GLYCERINE

A moisture maven – this humectant works to soften and smooth as well as helping hair retain its moisture.

BLUEBERRIES

Whether in your breakfast bowl or haircare they hydrate and help keep hair looking and feeling healthy.

BLACKCURRANT

An antioxidant powerhouse extracted to help hair replenish lost moisture.

This tone-correcting conditioner also contains:

VIOLET PIGMENTS

Balancing the brass comes from one of our 3% synthetic ingredients, driving performance alongside our natural ingredients. Violet pigments have colour correcting superpowers: neutralising warm hues by toning them down.

If this is your first time using a purple conditioner, leave it on for a minute. Everyone’s hair is different, so this gives you a chance to see how it works for your hair. You can always leave it on longer next wash.