Key Benefits:

• Restores Moisture: Replenishes moisture to enhance the cuticle barrier and moisture content for touchably soft curls.
• Gently Cleanses: The Natural, sulphate free formula gently cleanses hair and scalp without stripping, ensuring an effective and nourishing wash.
• Curl Definition: Smoothes each cuticle (the surface of a hair strand) for more aligned and defined waves and curls.
• Natural Ingredients: Enriched with a blend of vitamin and mineral-rich sea botanicals including sea fennel and irish moss and four potent moisturising plant oils.

Ingredient Science:

At Noughty, we choose not to use sulphates (SLS or SLES) that are used in conventional haircare to create big bubbles. These can be drying, scalp-irritating and have a reputation for stripping hair of natural oils and moisture. Instead, our shampoos' performance is driven by an innovative blend of naturally derived cleansers that’s gentle on the scalp and hair. These combine with moisturising actives avocado oil and sea botanical extracts to increase the moisture content of the hair, and wash moisture into hair and scalp.

Plant-derived oils like the blend of shea butter, coconut, olive and avocado oils in Wave Hello Conditioner enhance the barrier of the hair, retaining moisture to contribute to reconditioning, flexibility and shine. The balance of the blend helps to define the texture and weight of the conditioner.

Wave Hello Shampoo: Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Lauroyl Sarcosinate, Sodium Methyl Isethionate, Sodium Cocoate, Coco-Glucoside, Lauryl Glucoside, Citrus Aurantifolia (Lime) Peel extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Flower Oil, Chondrus Crispus (Carrageenan) Extract, Persea Gratissima (Avocado) Oil, Laminaria Digitata (Kelp) Extract, Crithmum Maritimum (Sea Fennel) Extract, Coconut Acid, Parfum (Fragrance), Polyquaternium-6, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Linalool, Sodium Chloride, Citric Acid. [NOU010A] Wave Hello Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Coco-Caprylate, Glycerin, Glyceryl Stearate, Olea Europaea (Olive) Fruit Oil, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Sodium Benzoate, Persea Gratissima (Avocado) Oil, Ethylhexylglycerin, Sodium Phytate, Chondrus Crispus (Carrageenan) Extract, Laminaria Digitata Extract (Kelp), Citrus Aurantifolia (Lime) Peel extract, Pelargonium Graveolens Flower Oil, Crithmum Maritimum (Sea Fennel) Extract, Potassium Sorbate, Benzyl Salicylate, Linalool. [NOU011A]

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.