Key Benefits:

• Tone Correction: Neutralises brassy, yellow and orange tones, removing them from blonde, silver and grey hair.
• Gentle Cleansing: The Natural, sulphate free formula gently cleanses hair and scalp without stripping, ensuring an effective and nourishing wash.
• Replenishes Moisture: Tops up moisture content without oil for softer, moisturised hair without extra weight.
• Natural Ingredients: Infused with hydrating blueberry and blackberry extracts.

Ingredient Science:

Our tone-correcting purple shampoo utilises colour theory, the study of how colours work together and how they affect our perceptions of what we are seeing. Most of us learn about this theory as colour wheels with complimentary colours opposite each other on the wheel. Yellow and purple are opposite so complement or balance each other. This is why a formulation with violet pigments will neutralise brassy tones in blonde, silver, and grey hair.

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43. [NOU030A]

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.