Carefully curated natural ingredients add volume without weighing hair down. The plant power in Pumped Up includes:

VITAMIN B5

Aka pantothenic acid or panthenol, it’s a humectant, penetrating the cuticle where it attracts moisture to plump the shaft. The result: amped up volume with hydration.

RED GRAPE EXTRACT

No hangovers here. Infamous for its super protective antioxidants, red grape is hydrating in haircare.

FIG + MANGOSTEEN EXTRACTS

A blend of fig extract, from fruit rich in magnesium and vitamins C and E, and super-fruit mangosteen extract support optimum hydration and oil-free hair moisturisation.

SLMI (SODIUM LAUROYL METHYL ISETHIONATE)

Derived from coconuts this mild, water-soluble surfactant gives Pumped Up Volumising Shampoo that lather and cleansing action, enabling Noughty to produce high performance shampoos that are 100% sulphate-free.

If you are making the transition from conventional to natural shampoo, it may take up to 8 washes to see the full results.