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AWARD-WINNING

We've been busy collecting trophies. Here's some of our most loved products in the industry.

AWARD-WINNING

We've been busy collecting trophies. Here's some of our most loved products in the industry.

Blog posts

🌍 Say Hello to the Ultimate Eco Wash Bag – Just in Time for Plastic Free July 💧♻️

🌍 Say Hello to the Ultimate Eco Wash Bag – Just in Time for Plastic Free July 💧♻️

This Plastic Free July, we’re bringing you something beautifully planet-kind and impossibly practical. Meet the brand-new Eco-Friendly Wash Bag from Noughty  - a limited-edition launch designed to help you cut...

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Can Clarifying Shampoos Strip Your Scalp? Let’s Set the Record Straight

Can Clarifying Shampoos Strip Your Scalp? Let’s Set the Record Straight

Clarifying shampoos have a bit of a reputation—but according to trichologist Kate Holden, when used correctly, they’re your scalp’s best friend. In summer especially, when sweat, sunscreen, chlorine, and salt...

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@sogooditsnoughty

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sogooditsnoughty
14/07/25
Bleached, heat-damaged or chemically treated locks? We’ve got the secret to happy, healthy hair 💞 Clinically designed to repair and rebuild broken bonds, our Let’s Bond range protects against future damage and preserves colour for up to 30 washes* 🙌 *Let’s Bond Shampoo #noughtyhaircare #veganhaircare #hairgram #naturalhaircare #damagedhair #dryhair #dyedhair #washday #haircareroutine #haircaretips #pinkhair
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sogooditsnoughty
11/07/25
Wondering why our Noughty Nation swears by our Hey Curl Scrunching Jelly? 👀 Just watch the reviews roll in… and don’t wait, today’s the LAST DAY to grab it for 50% OFF in our Prime Day sale! ✨🛍️ #noughtyhaircare #veganhaircare #naturalhaircare #hairhealth #primedaydeals #hairgel
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sogooditsnoughty
08/07/25
Amazon Prime Day just got a whole lot sweeter — enjoy up to 60% off select Noughty products from 8–11 July! 💜 A deal almost as tasty as these incredible biscuits from @baked.by.steph 🍪 Give your hair the love it deserves with our 97% natural, cruelty-free, results-driven formulas 🫶 Head to the link in bio to shop now! *select Noughty products. T&Cs apply. #noughtyhaircare #veganhaircare #naturalhaircare #primeday #primedaydeals #cookiedecoration
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sogooditsnoughty
07/07/25
Frizz? Not on our watch! 🚫 Get hair that’s 8X smoother with 90% less frizz for 48 hours* with the Anti-Frizz Starter Bundle. Sulphate-free and 97% natural for your best hair days yet 🌿💪⁠ ⁠ *Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair.⁠ ⁠ #noughtyhaircare #veganhaircare #naturalhaircare #frizzyhairsolution #haircareroutine #veganbeauty #frizzyhairtips
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sogooditsnoughty
06/07/25
When getting ready is the event 😉💜 #noughtyhaircare #veganhaircare #naturalhaircare #haircareroutine #grwmhair
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