Noughty Stories

We asked our in-house experts for their 5 best tips to cut down on frizz without needing to turn to pricey salon treatments. Here's what they had to say...

Introducing Noughty’s new line of performance bodycare! Yep, that’s right. We’ve ventured a little further south from your hair...

Noughty wants to celebrate you with our biggest ever giveaway! To celebrate our bodycare launch next week, we want to show off just how amazing our...

To our Asian Noughty community: We stand with you, not just at this time but forever. We’ll continue to condemn racism and violence in all forms, a...

You’ll have to forgive us if we’re a little excited to introduce you to Purple Reign Tone Correcting Shampoo and Conditioner. It’s been a journey t...

We’d like to introduce you to Hey Curl Scrunching Jelly, a lightweight styling gel formulated for lasting, flake-free hold without crunch or stickiness.

Noughty stands firmly in solidarity with the Black community, during this time and forever.

A message to our Noughty Heroes in these difficult times...

For this year's International Women's Day, Rachel and Lorna have created their own bundles with 25% off!  International Women’s Day is an opport...

There’s nothing that deflates a great hair day faster than an itchy, irritated, dry scalp. We formulated Care Taker Shampoo and Conditioner because...

Goodbye drying time, hello you time! We’re all about the hair hack here at Noughty, especially if there’s a solution that saves time AND is gentler...

Did you know that having ‘fine hair’ actually reflects the smaller diameter of each thread of hair, not the actual number of hairs on the scalp? Yo...

All ‘sensitive scalps’ are not the same. Some of us suffer with itchy, flaky, dry scalps. Whilst others react to ingredients like plant oils, with ...

The noughtiest things come in small packages. Our award-winning To The Rescue range for dry,  damaged,  frizzy hair is now available in handy trave...

At Noughty, we believe the only way to conquer a hair challenge is to understand it. Limp, oily or greasy hair is no exception, and there are two f...

Silicones: they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty amazing, right? Unfortunately they’re more cloud than sil...

Masking Right There’s a right way to use a hair mask. Shocking, we know. And most of it comes down to the order in which you apply product. Clean, ...

To have healthy hair, you need a healthy body and that means moving it more. Campaigns like #thisgirlcan and #parkrun have gotten millions of us sw...

When you’re making the transition to natural haircare products from conventional haircare, essentially, you're asking your hair to go through a det...

Brittle hair is more than just dry or even very dry hair…and yet it manifests in a lot of the same symptoms: dullness, frizz, splits and snaps and ...

According to recent research, most of us are worried about pollution. Cigarette smoke, kitchen fires, and even dust can contribute to pollution and...

Choosing the right hair colour is never easy. Whether it’s the right shades of blonde to flawlessly blend into your balayage or the exact shade of ...

Beachy waves are a timeless trend. The perfect hybrid between effortless and cool, these tousled, undone messy waves can be worn dressed up or down...

Hands up who knew there was a right and wrong way to dry your hair? Not many hands hey? Well, it turns out that there are techniques and tools that...

Whether you spell them will a ‘k’ or ‘que’, longer-contact treatments like masks/masques have returns that are worth investing in. And not just for...

If you are blessed with a full head of curls, you’ll know good hair days are often harder than they look. You patiently and lovingly style a heaven...

Whether your mane is straight, 2, 3 or 4, A, B or C, everyone needs a bit of hair TLC. Weight (of your curl, of course), the weather and even bedhe...

Whether your hair is fine, thick, curly, straight, short or long, the chances are you’ve probably experienced the dreaded feeling of stepping out o...

The battle to maintain hairs' moisture is one most of us are all far too familiar with. Cold winter air, central heating, air conditioning, over st...

At Noughty, we pride ourselves on being an inclusive brand, committed to offering exceptional performance at an accessible price. We choose to be t...

Plant extracts are one of the best tools in the natural formulator’s arsenal. Some of the most potent activity a plant possesses is suspended in it...

Silicones; they’re the shiny, glassy, glossy polymers of the haircare world. Sound pretty damn amazing then, right? Well despite offering that unde...

When it comes to tackling curls, knowledge is power. The climate, your shampoo and even your hairdresser are often blamed for a bad curl day, but t...

Build-up. It’s probably a word that you’ve heard a lot about. There’s a rising trend for ‘detoxing your hair’, but why do you need to do it and wha...

Busting those haircare hacks We’ve all heard a so called ‘hair hack’, whether it’s our grandmother’s advice on regular brushing, a school friend pa...

We all need a little extra TLC from time to time. Your hair is no different. Our Intensive Care Leave-In Conditioner comes charging to the rescue o...

Fans of our Pumped Up range will know it gives you the body you’ve always dreamed of, without the hard work. It miraculously makes fine limp hair a...

At Noughty we’re committed to telling the truth, suds and all, so we love to do a little myth busting. Let’s talk bubbles. Bubbles are beautiful, b...

Triumph in the battle against frizz and flyaways. We are all too familiar with the fight against frizz. We lust over smooth, shiny, tamed locks, bu...

Want a shiny, strong, healthy looking mane? Lay the groundwork by looking after your scalp as you would the skin on your face. Your scalp is the f...

Here at Noughty, we love plant oils. You might even say they’re a bit of an obsession. So we felt it was only right that we celebrate our Noughty p...

There’s a lot of talk these days about living by the 80:20 rule. In other words, most days we eat superfood salads and go to the gym but occasiona...

Your Guide to maintaining moisture for permanently luscious locks. Myth 1: Oils hydrate One of the biggest misconceptions about plant oils is that ...

Why do we always want what we haven’t got? Whiter teeth, a peachier bum, healthier hair? Today, there are beauty solutions for it all and hair e...

It’s a well-known fact that our sense of smell has a strong influence on our emotions. It plays a very important but often undervalued part, in our...

Blonde hair has always been a firm favourite with celebrities, but according to the experts, it’s all about boosting the level of bl...

At Noughty, we love animals. We make sure this is reflected in everything we do, so our products have never been tested on animals. Ever. We’re als...

97% Natural. 3% Synthetic. Just one of our Noughty choices. So what does synthetic actually mean, what is the 3% and why is it a Noughty choice? A...

HOW TO MAKE THE MOST OF YOUR HAIR COLOUR. You spend time and money on achieving that perfect colour. Only for it to fade. Now, with the launch of ...

We choose to spend a lot of time here at Noughty, perfecting this art and understanding exactly the right amount of each ingredient to use in each of our formulations.